Web Design

Maxallure Adidas Collection

Maxallure Skateboards is a west coast skateboard brand led by Karl Watson, professional skateboarder for Adidas. Maxallure released an exclusive clothing and skateboard collaboration with Adidas, which was a huge promotional opportunity for the upstart brand. We were tasked to design and build a custom microsite page on Maxallure's online store to promote the new collection.

CLIENT

Web Design

YEAR, LOCATION

2022, San Francisco CA

SERVICE

Web Design & Development

VISIT

Maxallure X Adidas

TOOLS

The client

Maxallure Skateboards is a west coast skateboard brand led by Karl Watson, professional skateboarder for Adidas.

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THE CHALLENGE

The client wanted to feature a variety of content that was created for the Adidas campaign directly on the collection page, alongside the featured products. We needed a compact design that could showcase video, images, and products with clear calls to action.

Feature as much content as possible without overdoing it

Create clear calls to action for sales

RESULTS

We created a separate look book for the extra photo content on a separate overflow page, so that users can explore the amazing photography without distracting from the products. We featured the collaboration video as the feature in the hero section of the page as a teaser for the mountain of content available. Products were featured just below the fold, so users did not have to go far to add items to cart.

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