Cinematiq is a digital cinema technology companythat specializes in producing DCPs (Digital Cinema Packages) for film festivals and movie theaters. Cinematiq is based in San Francisco CA.

This logic for Cinematiq's service offering was fairly complex, and was beyond the capabilities of the native webflow forms. We would need to write custom code to run on the page that powered the form's calculator, changing the total project estimate based on user selections and inputs.

We created a sleek, compact form that included all possible variables that impact Cinematiq pricing. The form is the main call-to-action lead generator on the product page for Cinematiq's DCP service. Traffic is mostly driven by search, as Cinematiq maintains a solid SEO score in this niche industry. In order view instant pricing, users are required to enter name and email, which allows Cinematiq to provide instant automated replies and measured follow ups to convert leads into sales. Cinematiq's DCP products are high-ticket services, ranging between $250 - $2000, so it's vital to capture information on warm leads to move them down the sales funnel. Since the dollar value is high, multiple touch points are often needed. We added "Talk To An Expert" buttons at various points on this product page so that users can get on the phone with a rep at Cinematiq who can answer questions about the process, and often close a deal.

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